Last updated: June 16, 2026
We try to be honest about how our headline numbers are calculated. This page documents the assumptions behind every claim shown on our homepage and pricing page. None of these numbers are guarantees — they are reference baselines based on internal benchmarks and publicly available industry data. Your actual results will vary based on niche, brand maturity, content quality, and audience.
Reference baseline. Compares the Fly Startup plan ($300/mo) against the typical cost of outsourcing equivalent content volume (1 project, ~80 posts/month across 8 platforms) to a freelance SMM specialist at $25–35/hr × 80–100 hours/month, or to an entry-level boutique agency retainer ($2,500–$4,000/mo for SMB packages, source: Clutch.co and UpCity 2025 SMM pricing surveys). Savings = agency cost − Flyzle subscription. Does not include ad spend, paid distribution, or human review time.
Reference baseline. Based on an internal time-and-motion study of producing a comparable monthly content plan manually: ~5h research and strategy, ~15h writing 80 platform-native posts, ~10h image/video production, ~5h scheduling and metadata, ~5h analytics review. Flyzle automates the strategy, writing, image generation, and scheduling stages. Hours saved depends on what your team was doing before; for teams already using templates and AI tools, the delta will be smaller.
Reference baseline. (Flyzle Startup $300/mo) ÷ (median SMB SMM agency retainer ~$2,300/mo per Clutch and UpCity 2025 surveys for "social media management, 4 channels, up to 20 posts/month") ≈ 0.13, so ~87% lower monthly cost. This compares software cost only — it does not include the value of human account management, creative direction, or community management that agencies provide on top of production.
Measured wall-clock time from website-URL submission to a ready first-draft weekly content plan, on a warm cache, for a brand with a reachable public website. Includes website analysis, ICP draft, channel recommendation, and one week of posts. Excludes: image generation, video rendering, human review, social-network OAuth, and publishing. Cold runs, JavaScript-only sites, paywalled sites, and sites behind aggressive bot protection can take 3–8 minutes or fail and require manual input.
Counts every social network and publishing destination Flyzle can produce platform-native content for, including all networks our publishing integration supports for autoposting (currently 23) plus channels where we produce ready-to-paste content for manual posting. The full list is on the Platforms page . The autoposting subset is smaller than the full content-coverage list; check the platform's badge to see whether it supports one-click publishing or copy-paste only.
Count of platform-specific content templates, post formats, and visual presets bundled with the product. Includes carousel layouts, video presets, post structures, and creative brief templates.